AI & Marketing
HRD Corp ✓ A002-AI-M001
Self-Paced E-Learning
AI Loyalty CRM: Data is the New Gold
Build a loyalty CRM strategy with generative & agentic AI — the SPICED method. HRD Corp claimable.
Trainer: Chai CF
About this course
Turn customer data into gold. This program takes retail and CRM marketing teams from generative & agentic AI fundamentals through AI-driven segmentation, 1:1 personalization, and campaign automation using the SPICED method — finishing with a practical 90-day AI-loyalty roadmap. Includes a retail case study with +30% program participation and +20% sales. Led by Chai CF.
7-module curriculum
- 1 Demystifying Generative & Agentic AI Preview 18 min
- 2 AI Use Cases Already Live in Retail 16 min
- 3 AI-Driven Customer Segmentation & Sentiment 20 min
- 4 Personalization with Generative AI 20 min
- 5 Designing Loyalty Campaigns: The SPICED Method 22 min
- 6 Casting Your Data Gold with AI Agents 20 min
- 7 Your 90-Day AI Loyalty Roadmap 18 min